"VTB Bank received awards in all three categories, which were presented to our sports projects. International tennis tournament, "VTB Kremlin Cup" the Bank received bronze in the category "Best sponsorship activation" and the silver award in the category "Best program for the work with the fans (including loyalty programs)". Gold went to the Bank for the Sochi stage of Formula 1 in Russia, and more precisely for the best work with the vip audience in the context of the VTB Formula 1 Grand Prix of Russia," — the statement reads.
© RIA Novosti / Vladimir Astapkovich / Motorsport. Formula 1. VTB, the Russian Grand Prix. Race
© RIA Novosti / Vladimir Astapkovich
the sport. Formula 1. VTB, the Russian Grand Prix. Race. Archival photo
VTB Bank has won awards in all three categories of the professional awards in the field of sports marketing in Russia MarSpo Awards, which were presented projects, the press service of the Bank.
MarSpo Awards — award for sports clubs, federations, leagues, brands and agencies that are most effectively used in the activity, the tools of sport marketing. The main criteria for evaluation of projects are an effective use of marketing tools in the promotion of sports organizations and sporting events, adding value and brand awareness. In 2020 awards in 24 categories claimed a record number of participants in the shortlist for the award were selected 153 of the draft. The ceremony was held yesterday evening in an online format.