the Russians were more likely to go for loans in banks after two weeks of isolation

After the rise in popularity of online credit applications in the first week of isolation the Russians were to come back for this service in the offices of banks. In the third week of April, the share of online applications has again fallen below 50%, found in NBCH

Photo: Ilya Pitalev / RIA Novosti

The introduction of the regime of isolation of the pandemic has increased the relevance of online lending: the first non-working week in Russia, the share of applications for loans submitted through remote banking channels has grown by almost half, from 41.5 to 59.7%. Such statistics leads the National Bureau of credit histories (nbki), which is in the top 3 on the Russian market (the data is at the RBC). During April, despite the preservation of the regime of self-isolation in many regions, this figure fell — in the third week of the month it had fallen to 47.7%.

In absolute terms, the number of remote applications for new loans changed slightly (1.06 million vs. 1.02 million), follows from the data of NCB. However, the total number of loan applications submitted both online and in branches, after a sharp fall at the beginning of April returned to growth, wrote RBC. Thus, the share of online applications has decreased due to the increase in applications for loans through the offices.

Several Bank RBC confirmed the trend of decline in the share of applications online in the second half of April compared to the beginning of the month.

Read more about the credit preferences of Russians in isolation, read the material RBK Pro.

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What loans the Russians began more actively to take online

The most notable increase in the proportion of applications via remote channels occurred in the automobile loan: if, prior to the announcement of the regime of self-isolation rate was 20%, in the first week of April, the proportion of online applications has increased more than twice, to 50.4%. To keep this level failed — in the period from 13 to 19 April, the proportion of online applications for car loans fell to 36.4%. Nevertheless, in absolute terms, the number of calls through the remote channels increased.

After hours in the first week of April, some 83.7% of applications for credit cards are processed online (an increase of 20.8 percentage points in comparison with March). In the second half of the month, the index decreased to 72.3%, although still higher than average value Mar. In absolute terms, the number of online applications for cards declined for three weeks in April.

From the beginning of the regime of isolation in online moved more than half of the applications for consumer credits, compared to the last week of March, the growth amounted to 13.2 p. p. However, in the third week of April, the share of online applications began to return to “dekorativnym” levels. Then also reduced the number of such requests from customers.

the Demand for loans switched to growth after the failure of self-isolation

Finance

The isolation of the less affected the behavior of applicants for mortgages. Share online application for this loan product at the peak accounted for just 22.5% and barely differed from the figures of March. In the period from 13 to 19 April, the figure fell to 17.9%. The number of remote applications for mortgages fell sharply in April.

Why borrowers returned to offline

after hours In the first week of April, the rising share of online orders was due to a General decline of flow of incoming requests, says marketing Director of NCB Alexey Volkov.

The temporary surge of remote references may also be linked with mass attempts by customers “test” the channel — borrowers feared that the opportunity to visit the Bank to appear soon, says senior Vice President — the analyst of Agency Moody’s Svetlana Pavlova.

In the Bank “Open” believe that customer behavior could be affected by the mode of operation of Bank branches. “If at the beginning of April most of the offices were closed, but now the number of offices much more, respectively, from customers and more opportunities to apply offline”, — said the representative of the credit institution.

By mid-month Russian borrowers understand how the restrictions in a pandemic, and returned to the usual scenario of seeking loans, said the Deputy Director of the group ratings of financial institutions of an ACRE Mikhail Polukhin. While not all clients are willing to take loans online psychologically, said the Deputy Director of Department of retail client solutions and digital business of ROSBANK Pavel Menshikov: “in addition, people are just tired of sitting at home and the visit to the Bank — it is in these times an adventure”.

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Another reason — the faith of the customers in a higher probability of approval of loan in-person visit to the Department, the Director of ratings for financial institutions National rating Agency (NRA) Yuri Nogin: “the Personal factor does not work with the machine. In addition, the questionnaire not all be described, and for a certain part of the population oral communication much easier and more familiar writing”.

At the same level of approval is always lower wolves agrees: “This is because the nature of work online — the incoming flow of applications there is usually what is called "dirtier". Many applications cannot pass the verification procedures and combating unfair practices”.

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